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Introduction to Entrepreneurship (ebook)
Introduction to Entrepreneurship (ebook)
Author:
Sodri Ariffin, Syahira Hamidon
eISBN:
9789834724771
Description
This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book consists of five parts:- Part I: Fundamentals of Entrepreneurship- Part II: Management of New Enterprises- Part III: Ideation and Business Model Canvas- Part IV: Guidelines for Entrepreneurial Practicum - Part V: Additional Reading
Table of contents
Introduction to Entrepreneurship
Part I: Fundamentals of Entrepreneurship
1. Introduction to Entrepreneurship
2. Entrepreneurship Development in Malaysia
Part II: Management of New Enterprises
3. Registration of Business Entities
4. Organization Management for Business Start-Ups
5. Human Resources Management
6. Marketing Planning for Business Start-Ups
7. Operations Management for Business Start-Ups
8. Financial Planning for Business Start-Ups
9. Ethics, Professionalism and Social Responsibility
Part III: Ideation and Business Model Canvas
10. Ideation, Innovation and Entrepreneurship
11. Introduction to Business Model Canvas
Part IV: Guidelines for Entrepreneurial Practicum
12. Experiential Entrepreneurial Learning
Part V: Additional Reading
13. Personal Financial Management
Index