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Business Management 3e (ebook)
Business Management 3e (ebook)
Author:
Khalidah Khalid Ali, Satirenjit Kaur Johl, Lai Fong Woon, Rohani Salleh, Sofiah Molek Lope Aman Shah, Rahayu Abdul Rahman, Ilmiah Ibrahim
eISBN:
9789834724641
Description
This book is an introductory textbook on Business Management tailored for undergraduate, diploma and foundation-level Business students. Adhering closely to the Malaysian university syllabus, the contents of this third edition has been thoroughly revised and updated. Comprising 11 comprehensive chapters which explore key topics from a local perspective, this latest edition includes coverage on corporate governance and its role in corporations, the contribution of entrepreneurship in Malaysia, the concept and functions of money, and 10 new case studies. The book is written in a systematic and accessible manner. It incorporates the latest developments, statistics and local examples to enhance the students’ understanding of how businesses are managed in today’s competitive global environment, as well as contains relevant diagrams to promote the comprehension and retention of concepts learned. Each chapter concludes with a summary and glossary, new and revised questions for discussion, two case studies and an updated list of references and suggested reading.
Table of contents
Business Management
1. Business Fundamentals & Today’s Dynamic Business Environment
2. Influence of Economics on Business
3. Competing in Global Environments
4. Different Forms of Business Ownership
5. Entrepreneurship & Starting a Small Business
6. Introduction to Management
7. Operations Management
8. Managing Human Resources
9. Marketing
Index